| THE MILESTONES |
 |
|
| 1967 |
| Creation of the ELF brand which
launches the Prestigrade multi-grade oil and its first
range of single grade engine lubricants (ELF 8000rpm) |
| 1968 |
| ELF buy out of the Societe des
Huiles Renault and first recommendation agreement for
ELF lubricants by the French manufacturer. |
| 1969 |
| Jackie Stewart on Matra-ELF gives
ELF the first of its fifteen Formula 1 titles. |
| 1970 |
| As motor racing partners, Renault
and ELF design a high performance turbocharged engine
together. |
| 1973 |
| The Renault-ELF Alpine becomes
World rally Champion |
| 1974 |
| First 500cc motorcycle world champion’s
title with Phil read on MC Augusta |
| 1976 |
| ELF markets presti Anti-usure,
the first lubricant o the market in 15w grades |
| 1977 |
| First appearance of the Renault-ELF
turbocharged engine in Formula 1 |
| 1978 |
| Driving the Renault-ELF A442B
the Jaussaud – Pironi team wind the Le Mands 24-hour
race which is the major endurance event. |
| 1979 |
| ELF launches the first detergent
oils for Diesel engines |
| 1981 |
| Inauguration of the ELF competition
range, the brands first semi-synthetic lubricant, designed
for top-of-the-range turbo engines. ELF driver Hubert
Auriol wins the Paris-Dakar in the motorcycle class |
| 1982 |
| The Marreau brothers driving a
Renault 20 T4 RM I ELF colours triumph at the Paris-Dakar |
|
|
| 1985 |
| Aryton Senna wins two F1 Grand
Prix driving the lotus Renault-ELF |
| 1992 |
| Launch of the first 100% synthetic
lubricant. The Williams-Renault-ELF team wins the Formula
1 constructor’s championship and drivers titles. |
| 1993 |
| ELF launches fuel-eco lubricants
with ELF competition SX 10W-30 |
| 1994 |
| Michael Doohan wins a 500cc world
championship title for Honda and ELF |
| 1995 |
| Michael Schumacher leads the Benneton-Renault_ELF
team to win both world championship titles |
| 1996 |
| The ELF Competition range is extended
with the lubricant SX 5WW-30 which marks the appearance
of fluid grades |
| 1998 |
| ELF launches the first Truck “mineral”
fuel-Eco pack |
| 2000 |
| Market launch of ELF Competition
SXR 5W-30 oil. Creation of two new product lines; ELF
Excellium for recent technology engines and ELF Evolution
for the new fuel-eco lubricants Creation of TotalFinalElf
which would later become Total ELF strengthens its position
as top-of-the-range lubricants specialist |
| 2001 |
| Renault returns to Formula 1 with
Benetton Renault then Renault F1 team |
| 2003 |
| Renewal of the Renault-ELF partnership
contract |
| 2004 |
| Launch of ELF Excellium XLL (only
5W-40 grade oil to hold the latest BM homologation) and
ELF Excellium LSX 9first ELF Low SAPS oil to obtain homologation
for Mercedes engines equipped with particle filters |
| End 2004 / 2005 |
| New ELF visual identity ELF reasserts
its ambition to be the reference brand for lubricants.
ELF becomes the partner of Nissan Motor Sport. |
|
Article by: ELF Lub
International Magazine N° 12 - Winter 2004/2005
|
