Casting Light: A Culture of Excellence

Bernard Anselmi, Marketing Automotive / Key Accounts manager, Total Lubrifiants

“ELF is committed to serving car and motorcycle manufacturers, and wants to become the lubricant world’s technology benchmark. Modernising its brand image will help in its plans to develop in the worlds key growth zones, such as Eastern Europe, Asia and Brazil. This new momentum is rooted in a culture of excellence. Motor-sports competition mirrors our quest for performance and out thirst for innovation. And no other test bench comes close. Thanks to motor sports competition, ELF is building more and more technical bridges between Formula 1 and passenger cars. For instance, energy saving fluids (which ELF created) come straight from car racing. ELF enthusiastically harnesses its innovating power for the challenges presented by its partner carmakers and equipment manufacturers. In the automotive fields, the key challenges are environmental. Carmakers are developing original technical systems to keep up with increasingly stringent regulations. Exhaust-gas treatment systems are one example.

Lubricants need to accommodate these regulatory constraints while fulfilling their technical role under increasingly demanding operating conditions. While keeping an eye on future technological developments (hybrid engines and fuel cells, for instance). Our researchers are active alongside carmakers, developing lubricants for today’s after-treatment requirements.”

Article by: ELF Lub International Magazine N° 12 - Winter 2004/2005